Volume 14, No. 01, Month MAY, Year 2020, Pages 20 - 29

Enhancing understanding of online content using design factors in di erent multimedia genres

Banphot Nobaew

Abstract Download PDF

Multimedia and modality-based instruction have been broadly applied to learning and teaching in the twenty-first century; they afford an authentic learning experience. This paradigm shift has pushed learning forward based on computer-based media since the early twenty century. Previous studies showed that using visual and verbal multimodal media can help to increase learning efficiency. However, most investigations seem to focus on a single mode or medium to increase learning efficiency; it is difficult to use these results to claim that one medium can be suited for every type of content since every medium has its own limitation of capability. This paper examines three types of media genres: an unanimated slide presentation, blended info- and motion graphics and an interactive game. These media were applied with an online course of Introduction to Information Technology in Data Communication and Networking for 286 undergraduate students at Mae Fah Luang University, Thailand during 2015. The results show that the students chose to learn from the blended info- and motion graphics and the interactive game more than the unanimated slide presentation; the interactive game is more attractive to the students if it is enjoyable. The most significant media design factors that encouraged and helped the students become better self-learning are content design (87.5%), continuity and color design (80.4%) and sound design (78.6%) respectively. Image, sound, motion, and interactivity are multimodalities that helped to keep learner attention. The most appropriate length for media such as the blended info- and motion graphics learning activities was about 5-10 minutes.


Multimedia Application, Enhancing Learning Experience, Comparative Media, Online Course


Published by : ECTI Association
Contributions welcome at :