The objectives of this research were to develop service quality factors for Thailand’s e-Tourism provided by the government. This was done using Thai tourists as the samples who have used Thailand’s e-Tourism service to find out service quality using a total of 385 samples and determining the confidence level at 95 percent. The tool used for data collection was a service quality questionnaire for Thailand’s e-Tourism provided by the government. The confidence level for the whole research effort was 0.856 and the confidence level for each question was in the range 0.824-0.926. The statistics used in the data analysis included confidence test, frequency distribution, percentage, mean, standard deviation, coefficient of dispersion, skewness, kurtosis, exploratory factor analysis (EFA), and confirmatory factor analysis (CFA).ETC...
Keywords
Service Quality, Gap Model, e-Tourism
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