ECTI TRANSACTIONS ON COMPUTER INFORMATION TECHNOLOGYVolume 12, No. 02, Month NOVEMBER, Year 2018, Pages 130 - 139
Competitiveness evaluation techniques for cosmeceuticals e-commerce platform
Thanapon Thiradathanapattaradecha, Roungsan Chaisricharoen, Thongchai Yooyativong
Abstract Download PDFCurrently, the popularity of cosmeceuticals ecommerce is continuously increasing. A competition level among entrepreneurs is higher precisely,
especially in the e-commerce platform. As a result, this situation causes to strengthen the competitiveness of several businesses. However, an evaluation
of business operation planning which directly associates with the competitiveness of entrepreneurs is still the main issue. Therefore, this study proposes the methodology to define the cosmeceuticals ecommerce
competitiveness through SWOT analysis, useful clustering methods including Self-Organizing Map (SOM) and K-means clustering, and Normalized Weight of Criteria for competitiveness criteria evaluation.Etc...
E-commerce, Cosmeceuticals, Entrepreneur, SWOT Analysis, Questionnaire, Self- Organizing Map (SOM), K-means Clustering, Normalized Weight of Criteria