THE JOURNAL OF KMUTNB

Volume 32, No. 02, Month APRIL, Year 2022, Pages 486 - 495

The development of complete service construction business management model to enhance competitiveness capability

Sasihong Kasamjaru, Teravuti Boonyasopon, Manus Chuphaka, Sunchai Inthapichai

Abstract Download PDF

The purposes of this research were to create the development model and create the manual for the complete Construction Service Business management model to enhance competitiveness capability. The selected methodologies of this research were mixing qualitative and quantitative methods. The qualitative researches were conducted with two representative groups: 1) In-depth interviews with 9 professional respondents through purposive sampling technique and 2) Focus group discussion with 12 experts to assess content consistency and evaluate this development model and manual. And the quantitative research was conducted by the questionnaire-based survey with 469 respondents, comprising entraprenuers and managers working in construction business located in the Bangkok Metropolitan and suburb area. The instruments used in this study were in-depth interviews and questionnaires. The statistics including frequencies, percentages, means, standard deviations, and factor analysis.The results showed that there were: 13 components; 1) organization management 2) construction law management 3) risk management 4) construction operation management 5) occupational safety, health and environment management 6) machinery and construction technology management 7) Cost management of construction machine tool and equipment 8) construction material purchase management 9) accounting and finance management 10) human resource management 11) key partners management 12) marketing and sale management, and 13) business outcomes and respondents agree that this manual were appropriate at the highest level (x = 4.80).

Keywords

Complete Construction Service Business Management; Competitiveness Capability

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