THE JOURNAL OF KMUTNB

Volume 31, No. 04, Month OCTOBER, Year 2021, Pages 805 - 817

Motivating and hygiene factors affecting organizational loyalty of generation y staffs of industrial enterprises in rayong province

Jirapuch Kulerttrakul

Abstract Download PDF

The objectives of this research were: 1) to study the relationship between motivating factors, hygiene factors and organizational loyalty of Generation Y staffs of industrial enterprises in Rayong province, 2) to study motivating factors and hygiene factors that affect organizational loyalty of Generation Y staffs, and 3) to construct a prediction equation of organizational loyalty of Gen Y staffs of industrial enterprises in Rayong province based on motivating factors and hygiene factors. This research is a descriptive correlational research. The sample group consisted of 434 Y Generation staffs, selected by systematic random sampling. The findings revealed the motivating factors and the hygiene factors in 6 aspects namely: work interest and work value (X8), work environment and facilities (X11), rules and regulations (X9), good status (X5) can be used to forecast the organizational loyalty influence with the statistically significant level of 0.001, recognition (X2) can be used to forecast the organizational loyalty influence with the statistically significant level of 0.01 and work progress (X6) can be used to forecast the organizational loyalty influence with the statistically significant level of 0.05. These factors can explain the variation of organizational loyalty of Gen Y staffs of industrial enterprises in Rayong province at 58.4%. The predictive equation of the organizational loyalty of Generation Y staffs of industrial enterprises in Rayong province in raw score equation and standard score equation were as followed: Ý = 0.902 + 0.219X8 + 0.184X11 + 0.145X9 + 0.143X5 + 0.121X2 + 0.112X6 and Z(Y) = 0.257Z(X8) + 0.221Z(X11) + 0.176Z(X9) + 0.167Z(X5) + 0.149Z(X2) + 0.131Z(X6) Based on the predictive equation, it is found that work interest and work value (X8) is the most significant positive influence on organizational loyalty of Gen Y staffs of industrial enterprises in Rayong province.

Keywords

Motivating Factors; Hygiene Factors; Organizational Loyalty; Generation Y; Industrial Enterprises.

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