THE JOURNAL OF KMUTNB

Volume 32, No. 04, Month OCTOBER, Year 2022, Pages 1056 - 1065

Development of the administrative office management model for automotive parts industry in digital era

Phatcharaporn Phenpakkool, Teravuti Boonyasopon, Somnoek Wisuttipaet, Suchart Siengchin

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The purposes of this research were 1) to study the essential components in relation to the Development of the Administrative Office Management Model for Automotive Parts Industry in the Digital Era; 2) to improve the aforementioned model; 3) to create a relevant user manual. The sample group consists of 9 experts for the in-depth interview and 301 respondents. The research instruments were interviews and questionnaires whereas statistical measures to analyze data include the mean, standard deviation, and Exploratory Factor Analysis (EFA). As results, constituent elements of the Administrative Office Management incorporate 5 main factors and 18 sub factors: 1) Planning competency (X = 3.85) consisting of 4 sub factors, i.e. strategic planning, budget planning, business risk planning and digital disruption planning; 2) Organizing competency (X = 3.67) consisting of 4 sub factors i.e. organizational structure, authority and responsibility, Electric Vehicle innovation management, and office automation; 3) Command abilities (X = 3.81) consisting of 3 sub factors, i.e. executive roles, the use of digital technology channels in communication and decentralized command; 4) Coordination skills (X = 3.59) consisting of 3 sub factors, i.e. effective communication information transfer, fostering a cooperative culture, and digital data communication; and 5) Operation control expertise (X = 3.65) consisting of 4 sub factors, i.e. information security, monitoring and evaluation to meet standards, operating cost control, and digital technology-based operations and development. The abovementioned model was approved by the experts and scholars in the focus group seminar with unanimous resolution regarding the appropriateness of its application. Suitability assessment of the developed manual for further application reaches the highest possible evaluation as it obtains a 100 percent rating.

Keywords

Management Model Development; Automotive Parts Industry; Office Administration

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