THE JOURNAL OF KMUTNB

Volume 32, No. 04, Month OCTOBER, Year 2022, Pages 1044 - 1055

Benchmarking of the problems in organizations of smes and factors accessing into new market sources of smes food industries and large-sized food industries in the digital age

Supatta Pinthapataya, Jutharat Pinthapataya, Parinya Saknavee

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This research aimed to: 1) study the level of giving importance to problems in organizations and factors in accessing into new market sources of SMEs food industries, 2) analyze the level of giving importance to problems in SMEs organizations and factors accessing into new market sources in food industries by benchmarking with Large-sized organizations. The study applied a mixed method of qualitative and quantitative approaches. The respondents were 128 from food industrial entrepreneurs which concluded to be 61 samples; 47.3 percent of small-sized, 48 participants; 37.9 percent of medium-sized and 19 respondents; 14.8 percent of large-sized in food industries. The methodology used for this research was a mixed method of qualitative and quantitative approaches. The research tools were in-depth interview questions and questionnaires. The qualitative data was collected and analyzed by means of content analysis. The collected quantitative data was analyzed by SPSS for Window. Statistics used for the quantitative analysis were frequency, percentage, means, and standard deviation. The result showed that the levels of given importance to the problems in the organizations in accessing to new market sources were as follows: Medium-sized organizations in food industries gave importance to the administration at the high level, and the others at the moderate level. Small-sized organizations in food industries gave importance to the administration at the high level, sales, customer satisfaction, and the role of government agencies factors at the moderate level, human resource, and production at the low level while large-sized organizations in food industries gave importance to the administrative factor at the highest level, and the others at the high level. The result on the important factors accessing into new market sources revealed that Medium-sized organizations in food industries gave importance to the adaptation to keep pace with current global economic fluctuation at the high level, and the other factors at the moderate level except the network links with the same business at the low level. Small-sized organizations in food industries gave importance to the adaptation to keep pace with current global economic fluctuation at the moderate level, and the others at the low level while large-sized organizations in food industries gave importance to the adaptation to keep pace with current global economic fluctuation and Specifying own customers and expansion to the new buyers’ based at the high level, and the other factors at the moderate level.

Keywords

Entrepreneur; Organization; SMEs; Market Expansion; Food Industry; Benchmark

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