THE JOURNAL OF KMUTNB

Volume 33, No. 02, Month APRIL, Year 2023, Pages -

Adaption strategy for automotive part manufacturing industry to support thailand 4.0

Duangdej Yuaikwarmdee, Sunee Wantanakomol, Thanin Silpcharu

Abstract Download PDF

Adaption itself in line with Thailand 4.0 policy creates competitiveness to automotive parts manufacturing industry. The objective of this research is to investigate the adaption strategy for automotive part manufacturing industry to support Thailand 4.0. Quantitative and qualitative research method were implemented. The quantitative survey data was gathered from a questionnaire replied by 500 qualified entrepreneurs and executives. The results show that the Adaption Strategy for Automotive Part Manufacturing Industry to Support Thailand 4.0 encompasses these elements: Development of Servitization (X = 4.10) that is providing customers with educational programs regarding technology and new generation of automotive materials, Development of Organization (X = 4.26) that is facilitating workplace to enable efficient manufacturing, Development of Technology and Innovation (X = 4.16) that is reducing wastes in current manufacturing processes with lean systems prior to the application of automation and Development of Labour Skill (X = 4.27) that is training labours to deal with emotion control while working under pressure. The hypothesis testing shows that Adaption Strategy for Automotive Part Manufacturing Industry to Support Thailand 4.0 classified by sizes of manufacturers have no significant difference at a significant level of 0.05. The results of the SEM analysis also shows that the assessment criteria were consistent with the empirical data. It was found that the chi-square probability level was 0.261, the relative chi-square value was 1.048, the goodness of fit index was 0.953, and the root mean square error of approximation was 0.010.

Keywords

Adaption Strategy; Automotive Parts Manufacturing Industry; Thailand 4.0; Servitization

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