Plastics bags waste presets serious danger to human and animal health. A descriptive study was conducted on 250 consumers who were shopping in different stores of Kashan city in Iran in 2020 to investigate the consumers’ intention, attitude, subjective norms and perceivedbehavioral control towards reducing the consumption of plastic bags and using cloth bags based on the theory of planned behavior (TPB). Stratified sampling was applied to select the consumers to filled out a questionnaire developed based on the TPB in Farsi. A path analysis was used to investigate whether attitude, subjective norms, and perceived behavioral control would have any relation with the intention to reduce the consumption of plastic bags and to use cloth bags and whether the pathway model was acceptable. Results showed that certain demographiccharacteristics such as age and gender affects the perceived behavioral control