SILPAKORN UNIVERSITY SCIENCE AND TECHNOLOGY JOURNAL

Volume 12, No. 02, Month MAY, Year 2018, Pages 85 - 101

An examination of behavioral intention to use contactless mobile payment rapid transit system in thailand

Withaya Kaewratsameekul

Abstract Download PDF

The purpose of this study is to examine the behavioral intention to use the contactless mobile payment for rapid transit passengers in Bangkok, Thailand. The theoretical background of this study is based on Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) theory including with five additional constructs i.e. personal innovativeness, social influence, trustworthiness, financial cost, and security risk. A sample of 342 participants who have experiences in purchasing with contactless mobile payment and commuting on rapid transit system was examined by using survey conducted in Thailand. Data was analyzed using the structural equation modeling (SEM). The empirical findings revealed that personal innovativeness, perceived usability, social influence, and perceived financial cost have significant effects over the behavioral intention to use contactless mobile payment whereas perception of trustworthiness and security risk showed insignificant influence. The conclusions of this study provides a basis for further refinement of mobile payment acceptance model which can be generalized to mobile payment study in the other contexts.

Keywords

contactless mobile payment, rapid transit payment, TAM, DOI, Thailand

---