The study described beef cattle production, demand, consumption, and prices in
ASEAN and China. It presented the internal and external factors of market opportunities for
Thai beef cattle exports to China. The Thai domestic fresh beef market is divided into local,
middle, and premium markets. There are rised in expectation about constant growth in premium
markets, and the consumers are paid a premium for high-quality beef products. In 2015,
Thailand and China showed lower population of beef cattle compared with demand. However,
China kept the highest market prices in both local and modern markets: 330–420 and 500–560
baht/kg, respectively. From 2011 to 2015, beef consumption in China is increased by
approximately 12 percent (808 metric tons). Similarly, live beef cattle imports in China is
increased by 35,097 head, which 26 percent increased. In the same period, Thailand showed a
dramatic rise in exports by 87,602 head, which 68 percent increased. The rapid increasing in
beef imports in China showed that Chinese domestic beef consumption is accelerated and
consumer demand for beef continues to grow and great opportunity for the Thai beef cattle
export business exists. Thailand’s efficient production system matches the strong consumer
demand for a premium market, especially for a Chinese health-conscious market. By analyzing
all the factors from the SWOT matrix, the results revealed that IFE was 2.534, EFE was 2.359,
and the total weight scores was 4.893, which indicated a significant opportunity for Thai beef
cattle exports by minimizing weaknesses.
Keywords
ASEAN, beef cattle, China, market
INTERNATIONAL JOURNAL OF AGRICULTURAL TECHNOLOGY
Published by : Association of Agricultural Technology in Southeast Asia (AATSEA) Contributions welcome at : http://www.ijat-aatsea.com
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